How much do Google Ads cost per month for a small business in Australia?

01What decides the price of each click?

Google runs an auction. Competition for the keyword, the quality of your ad and how relevant your landing page is all affect what you pay.

02How do I set a sensible budget?

Start with an amount you are comfortable testing, focused on your best services and areas, then increase only what brings real enquiries.

03Why do some ads get clicks but no calls?

Usually the ad shows for searches that are too broad, the landing page doesn't match the ad, or calling and booking aren't easy on a phone.

04How do I stop wasting money?

Add negative keywords, limit ads to your service area and hours, and track calls and forms so you know which clicks become customers.

05Should I pay someone to manage my ads?

If you don't have time to check and adjust ads regularly, good management can save more than it costs. Ask how results will be reported.

What it usually costs and how long it takes

Price and timing depend on your starting point. The main factors are:

• Your industry and how many competitors bid on the same searches
• The suburbs or areas you want to target
• How many services you want to advertise
• Whether landing pages need to be built or improved
• Whether you want ongoing management and reporting

We give you a clear plan and quote after your free check, so you only pay for what you actually need.

How 3J Effect helps

We review any existing ads account, find where money is being wasted, set up call and form tracking, and build focused campaigns with matching landing pages. We recommend a budget after your free check, based on your goals.